Founder of Legal Desire and Fashion Law Journal. I speak and write on fashion law, how law firms get seen, and AI in legal work. Based in Dubai, working globally.
I am a lawyer who built the media. I founded Legal Desire in 2012 and Fashion Law Journal in 2021, and track law firm deals worldwide on DealDatabase. I speak and teach on fashion law, legal media and AI in legal work, and help law firms get found by clients and by AI.
I have spent fifteen years in publishing, compliance, business development and marketing. In that time I founded Legal Desire Media in 2012 and Fashion Law Journal in 2021, which together reach more than three million readers a month. Through Legal Desire I track law firm deals and transactions across global markets, from M&A and finance to capital markets and investments, and I built DealDatabase to turn thousands of those published deal announcements into structured market intelligence for law firms, BD teams, recruiters and in-house teams. I have worked closely with over fifty global brands and law firms, helping them get seen by the clients they want.
I hold a Master of Laws and a Bachelor of Laws. Alongside the publishing, I have delivered more than a hundred lectures, talks and panels as a guest lecturer, speaker and panellist on legal technology, business development for lawyers and firms, and fashion law. I am the author of three published books on fashion law and forensics, my research has appeared in international journals, and the work has been recognised and awarded on global stages by government and independent institutions. I am based in Dubai and work with clients and institutions worldwide.
I have delivered more than a hundred lectures, talks and panels, and taught more than 2,000 learners in fashion law and legal technology. I speak as the publisher of Legal Desire and Fashion Law Journal, with the data and stories that come with running both.
The routes, roles and skills fashion houses actually hire for, drawn from the live internship and job ads FLJ tracks every week.
What recent EU and US rulings mean for brand names, designs and resale, from the court records FLJ reports on first.
How firms show up in search and in AI answers, what the assistants cite, and what a firm can change this quarter.
Building Legal Desire since 2012: an independent legal title, its audience and its business, from scratch.
What a publisher automated with AI, what it did not, and the guardrails that keep the work accurate.
Available for keynotes, panels and moderation, guest lectures and masterclasses, award juries, and media comment on fashion law, legal media and legal tech. Legal Desire and Fashion Law Journal also partner with conferences as media partners.
Pick the one that sounds like you.
A speaker who brings a publisher's view and a publisher's audience. I teach, speak, moderate and judge, and Legal Desire and Fashion Law Journal can come with me as media partners.
Get found by the clients you want, in search and in AI answers, and get hours back with automations that fit how your firm already works.
The way in. Fashion Law Journal runs live workshops, a weekly jobs and internships newsletter, and a membership with roadmaps and resources for anyone building a career in fashion law.
Covering the legal industry from the inside since 2012: the deals, the moves, the technology and the regulation that actually changes how firms work. Twenty thousand stories, and a deal desk that has tracked more than ten thousand transactions with the insight, the breakdown and the parties behind each one.
Writing about fashion from the legal and commercial inside since 2021. Brand protection and IP, the disputes the industry would rather not discuss, supply chain regulation, and the careers behind all of it, for a global readership that is largely early in their careers and badly served everywhere else.
The Legal Desire deal desk, made searchable. I built DealDatabase to turn thousands of published deal announcements into structured market intelligence: who advised on each transaction and in what role, the named deal teams with seniority, practice and office, the clients and counterparties, disclosed deal values, sectors and jurisdictions. Every record links back to the original announcement on Legal Desire.
Other builds: fineprint.click (a Chrome extension that reads the fine print), closelead.io, Space Law Journal, publicandpolicy.com and description.me.
Both came out of the same frustration: the subject was being taught in the abstract when the people who needed it were trying to advise a client on Monday.
A working guide to the legal issues that arise in the fashion business: intellectual property and design protection, counterfeiting, licensing, advertising and influencer work, manufacturing and supply, and the contracts that sit underneath all of it.
View on Google BooksInvestigating Crimes in the 21st Century. Where forensic science meets Indian criminal procedure and evidence: what the techniques actually establish, how findings are handled by investigators and courts, and where the two disciplines misunderstand each other.
View on Google BooksPositioning, target lists, outreach that reads like a person wrote it, and a pipeline you can actually see.
Ranking in search, and being the answer AI assistants cite. Two disciplines now, handled as one.
Calculators, guides, gated tools and intake flows that turn readers into conversations, with attribution.
Thought leadership people finish reading. Written, edited and distributed through two publications and their newsletters.
If you advise on transactions, your deals are part of your marketing. Claim your lawyer or firm profile on DealDatabase and submit deals as they close, so the work you advised on becomes a credential clients, recruiters and peers can actually find.
Not software for its own sake. Specific systems that remove the recurring hour, the re-typed document and the deadline nobody diarised. Usually delivered in days, not procurement cycles.
Forms that validate, run the conflict check, route by matter type, acknowledge the client and create the record.
One place for every enquiry, referral and matter, with follow-ups that fire themselves and a pipeline partners actually look at.
Inbound intake, appointment booking and follow-up calls handled by a voice agent, with every call transcribed and logged.
Your templates, your clauses, generated from a short questionnaire. AI-assisted where it helps, verified wherever it touches authority.
Calls and meetings captured, summarised and filed to the matter, with actions extracted and assigned.
Precedents, matter histories and market data, searchable and tagged, built to answer one question properly.
Every recurring filing, renewal and limitation date in one register, alerting the right person at thirty, seven and one day.
Live views of spend, status and exposure for general counsel who are tired of asking for a spreadsheet.
Where AI genuinely helps in a legal workflow, where it does not, and the guardrails that keep it from inventing a citation.
Founder letters in FLJ Insider, and the stories Fashion Law Journal breaks from official court records.
Three live internship ads, read line by line, and what they say about who gets hired.
Oct 2026The EU General Court ruling on the MID season trademark, reported first from the judgment.
Oct 2026The cases and rules to watch through 2027.
Sep 2026Brand protection, privacy and legal ops: where the doors into fashion are actually open.
Not a content team. Every issue is written and sent by me, free, straight to your inbox.
The latest legal industry updates, legal tech and AI for lawyers, the deals that matter and the moves behind them. From the Legal Desire desk.
Fashion law opportunities, insights and insider stories: the jobs and internships brands are actually hiring for, the disputes and regulation shaping the industry, and the careers behind it.
No form, no assistant. Write to me, book a consultation, or connect on LinkedIn and Instagram. Tell me what you are working on.