Lawyer infashion, techand media.
Founder of Legal Desire, Fashion Law Journal and DealDatabase. Fourteen years publishing on the legal and fashion industries. Based in Dubai, working globally.
I'm a lawyer who has spent 14 years publishing on the industry instead of billing hours. Legal Desire since 2012, Fashion Law Journal since 2021, and DealDatabase, tracking who advised on over 11,000 deals.
Legal Desire.
The legal industry, reported for 14 yearsLegal Desire is the legal media house I started in 2012. It covers the people, firms and deals that move the legal industry, and the technology and regulation changing how lawyers work. More than twenty thousand stories later, it reaches lawyers, in-house teams and law students around the world. Alongside the journalism, Legal Desire works with law firms and lawyers on legal marketing, branding and PR, legal tech solutions and custom automations.
- Law firm deals, lateral moves and launches
- Interviews with partners, GCs and legal founders
- Legal tech, AI and how firms actually use it
- Regulation, rankings and industry analysis
- Legal marketing, branding and PR for firms and lawyers
- Legal tech solutions and custom automations
Fashion Law Journal.
Fashion from the legal and business insideFashion Law Journal covers the legal and business side of fashion and luxury: brand protection, disputes, regulation, sustainability rules and the careers behind it all. It started in 2021 and now has more than 130,000 followers on Instagram, and it runs courses and workshops for people building a career in fashion law.
- Trademark, design and counterfeit disputes
- Regulation for brands, retail and influencers
- Interviews with brand lawyers and founders
- Careers, internships and fashionlawyer.co workshops
DealDatabase.
Who advised on which dealDealDatabase is a searchable record of who advised on which deal. It started from the deal announcements Legal Desire has reported for years and now covers more than 11,000 transactions, 650+ law firms and 34,000+ lawyers, with new deals added every day. Firms use it to show their track record, and clients and journalists use it to check who does the work.
- Advising firms and their roles on each deal
- Named deal teams and lawyer profiles
- Sectors, jurisdictions and disclosed deal values
- Free for firms to submit and update their deals
Space Law Journal.
The law and policy of space, explainedSpace Law Journal is the newest publication, launched in 2026 as a joint initiative of Legal Desire Media and Odyogeek. It covers the rules being written for the space economy: launch and licensing, satellites and spectrum, space debris, security and the commercial companies building in orbit. It draws on the same editorial approach as Fashion Law Journal, applied to one of the fastest moving areas of law.
- Regulatory updates from space agencies and regulators
- Case notes and policy analysis
- Interviews with space lawyers and industry leaders
- Explainers for students and new practitioners
How I work with clients.
Done for you, or set up with my guidesRunning media taught me how attention and systems actually work. I now put both to work for two kinds of clients.
For law firms and lawyers
Get known, get found and stop losing hours to admin.
- Brand and positioning for firms, partners and independent lawyers
- Visibility on Google and in AI answers (SEO and AEO)
- PR, interviews and outreach through two publications
- Chat and voice agents that turn website visitors into enquiries
- Daily practice-area briefings, deadline and invoice trackers
- CRM and follow-up systems that bring clients back
For founders and high-net-worth individuals
Personal systems that save time and keep work and life organised.
- Inbox, calendar and meeting workflows that run themselves
- A daily briefing on what needs you, and what doesn't
- Trackers for investments, properties, renewals and paperwork
- A private AI assistant set up around how you work
- Notes, documents and contacts in one searchable place
- Built privately, documented, and handed over to you or your team
Three books: my new psychological thriller, The Lawyer Who Killed the Judge (out now on Amazon and Pothi), plus A Practical Guide to Fashion Law and The Guide to Forensics & Indian Law; tools like fineprint.click; an LL.M. and LL.B.; and more than a hundred lectures, talks and panels on fashion law, legal media and AI in legal work.
I also write two free newsletters: Legal Desire Insider on legal tech and the legal industry, and FLJ Insider on fashion law and careers.
Get in touch.
Write to me, book a session, or find me on LinkedIn and Instagram. Tell me if it is about an interview, a deal, a project or a talk.
Based in Dubai · working with clients worldwide.