Automations, tools and growth for lawyers, firms and in-house teams. Working from Dubai and Delhi, for the globe.
I publish Legal Desire and Fashion Law Journal, two independent legal titles read by lawyers worldwide, and track transactions and deals across the globe on DealDatabase. I also help firms grow with legal marketing, business development and custom AI tools.
I have spent fifteen years in publishing, compliance, business development and marketing. In that time I founded Legal Desire Media, now among the most read legal industry insight titles with more than three million readers a month, and Fashion Law Journal. Through Legal Desire I track law firm deals and transactions across global markets, from M&A and finance to capital markets and investments, and I built DealDatabase to turn thousands of those published deal announcements into structured market intelligence for law firms, BD teams, recruiters and in-house teams. I have worked closely with over fifty global brands, influencers and law firms across practice areas, helping small firms build a brand, reach the clients they actually want and grow the practice: brand setup, industry compliance, their digital properties, business development goals and corporate communications.
I hold a Master of Laws and a Bachelor of Laws. Alongside the publishing, I have delivered more than a hundred lectures, talks and panels as a guest lecturer, speaker and panellist on legal technology, business development for lawyers and firms, and fashion law. I am the author of three published books on fashion law and forensics, my research has appeared in international journals, and the work has been recognised and awarded on global stages by government and independent institutions. I work from Dubai and Delhi, with clients worldwide.
The work changes with who is asking. Pick the one that sounds like you.
Growth and time back. I run the marketing and business development that brings the right matters in, and build the automations that give the hours back once they arrive.
A lawyer who understands the industry. I advise brands on the compliance the fashion business actually demands, and on the commercial side that decides whether it grows.
Universities, law schools and fashion schools. I teach, I build the modules, and I bring two publications and their audience to the partnership.
From founding documents to first customers. Policy, regulation and IP handled early, and the marketing and government support most founders never get around to claiming.
Fifteen years in publishing and editorial, applied to your reputation. Campaigns that get picked up, and an online image that holds up when someone searches your name.
A career in law, planned properly. A one-to-one consultation, a custom roadmap built on your profile, and a clear view of the gap between where you are and the role you want.
Fourteen years of covering the legal industry from the inside: the deals, the moves, the technology and the regulation that actually changes how firms work. Twenty thousand stories, and a deal desk that has tracked more than twelve thousand transactions with the insight, the breakdown and the parties behind each one.
Five years of writing about fashion from the legal and commercial inside. Brand protection and IP, the disputes the industry would rather not discuss, supply chain regulation, and the careers behind all of it, for a global readership that is largely early in their careers and badly served everywhere else.
The Legal Desire deal desk, made searchable. I built DealDatabase to turn thousands of published deal announcements into structured market intelligence: who advised on each transaction and in what role, the named deal teams with seniority, practice and office, the clients and counterparties, disclosed deal values, sectors and jurisdictions. Every record links back to the original announcement on Legal Desire.
Both came out of the same frustration: the subject was being taught in the abstract when the people who needed it were trying to advise a client on Monday.
A working guide to the legal issues that arise in the fashion business: intellectual property and design protection, counterfeiting, licensing, advertising and influencer work, manufacturing and supply, and the contracts that sit underneath all of it.
View on Google BooksInvestigating Crimes in the 21st Century. Where forensic science meets Indian criminal procedure and evidence: what the techniques actually establish, how findings are handled by investigators and courts, and where the two disciplines misunderstand each other.
View on Google BooksPositioning, target lists, outreach that reads like a person wrote it, and a pipeline you can actually see.
Ranking in search, and being the answer AI assistants cite. Two disciplines now, handled as one.
Fast, credible sites for firms that want to be found for the work they actually want, built to convert an enquiry.
Calculators, guides, gated tools and intake flows that turn readers into conversations, with attribution.
Thought leadership people finish reading. Written, edited and distributed through two publications and their newsletters.
If you advise on transactions, your deals are part of your marketing. Claim your lawyer or firm profile on DealDatabase and submit deals as they close, so the work you advised on becomes a credential clients, recruiters and peers can actually find.
Not software for its own sake. Specific systems that remove the recurring hour, the re-typed document and the deadline nobody diarised. Usually delivered in days, not procurement cycles.
Forms that validate, run the conflict check, route by matter type, acknowledge the client and create the record.
One place for every enquiry, referral and matter, with follow-ups that fire themselves and a pipeline partners actually look at.
Inbound intake, appointment booking and follow-up calls handled by a voice agent, with every call transcribed and logged.
Your templates, your clauses, generated from a short questionnaire. AI-assisted where it helps, verified wherever it touches authority.
Calls and meetings captured, summarised and filed to the matter, with actions extracted and assigned.
Precedents, matter histories and market data, searchable and tagged, built to answer one question properly.
Every recurring filing, renewal and limitation date in one register, alerting the right person at thirty, seven and one day.
Live views of spend, status and exposure for general counsel who are tired of asking for a spreadsheet.
Where AI genuinely helps in a legal workflow, where it does not, and the guardrails that keep it from inventing a citation.
I have taught more than 2,000 learners in fashion law and legal technology through workshops, masterclasses and guest sessions, and delivered over a hundred lectures, talks and panels as a guest lecturer, speaker and panellist.
I speak on fashion law, legal technology, business development for lawyers and firms, and the business of specialist media. I am available for guest sessions, panels and executive teaching.
Speaking and teaching enquiriesNot a content team. Every issue is written and sent by me, free, straight to your inbox.
The latest legal industry updates, legal tech and AI for lawyers, the deals that matter and the moves behind them. From the Legal Desire desk.
Fashion law opportunities, insights and insider stories: the jobs and internships brands are actually hiring for, the disputes and regulation shaping the industry, and the careers behind it.
No form, no assistant. Write to me, book a consultation, or connect on LinkedIn and Instagram. Tell me what you are working on.
Dubai · Delhi · working with clients worldwide.