Anuj Kumar is a lawyer and publisher based in Dubai. He founded Legal Desire in 2012 and Fashion Law Journal in 2021, which together reach more than three million readers a month. He speaks and writes on fashion law, how law firms get seen, and AI in legal work.
Anuj Kumar
Lawyer and publisher. Founder of Legal Desire and Fashion Law Journal. Everything an organiser, editor or university needs in one place: bios, headshots, talks and how to book.
Use whichever fits.
Anuj Kumar is a lawyer and publisher based in Dubai. He founded Legal Desire in 2012 and Fashion Law Journal in 2021, which together reach more than three million readers a month, and built DealDatabase, a searchable record of more than 10,000 law firm deals. He is the author of A Practical Guide to Fashion Law and has delivered more than a hundred lectures, talks and panels on fashion law, legal technology and business development for law firms. He holds an LL.M. and an LL.B., and has taught more than 2,000 learners in fashion law and legal tech.
Anuj Kumar is a lawyer and publisher based in Dubai. He founded Legal Desire in 2012, an independent title covering the legal industry, its deals, people and technology, and Fashion Law Journal in 2021, which covers the law and business of fashion and luxury. Together they reach more than three million readers a month, and FLJ's community includes more than 130,000 followers on Instagram and more than 10,000 newsletter readers.
Through Legal Desire he built DealDatabase, a searchable record of more than 10,000 law firm deals, the firms and lawyers behind them, and the markets they cover. Fashion Law Journal reports fashion court rulings from official court records in the US and EU, and runs workshops and a jobs and internships newsletter for people entering fashion law.
Anuj is the author of A Practical Guide to Fashion Law. He has delivered more than a hundred lectures, talks and panels on fashion law, legal technology and business development for law firms, and has taught more than 2,000 learners. He also advises law firms on visibility in search and AI answers, and builds the AI tools that run his own publications. He holds an LL.M. and an LL.B.
Photos you can use.
Free to use for event listings, programmes and press about Anuj. Please credit "Anuj Kumar" where credits appear.



What Anuj speaks on.
Breaking into fashion law
Universities · StudentsThe routes, roles and skills fashion houses actually hire for, drawn from the live internship and job ads FLJ tracks every week.
Fashion IP in court
Brands · IP conferencesWhat recent EU and US rulings mean for brand names, designs and resale, from the court records FLJ reports on first.
Getting found when clients ask AI
Law firms · Legal marketingHow firms show up in search and in AI answers, what the assistants cite, and what a firm can change this quarter.
Building legal media
Media · FoundersBuilding Legal Desire since 2012: an independent legal title, its audience and its business, from scratch.
AI in legal work, built in public
Legal tech · In-houseWhat a publisher automated with AI, what it did not, and the guardrails that keep the work accurate.
In person in Dubai and the wider region, and online anywhere. Talks can be tailored to the audience.
The numbers, in one place.
- Legal Desire founded
- 2012
- Fashion Law Journal founded
- 2021
- Readers a month, both titles
- 3M+
- Stories published
- 20,000+
- Deals on DealDatabase
- 10,000+
- FLJ on Instagram
- 130K+
- FLJ Insider readers
- 10,000+
- Learners taught
- 2,000+
- Lectures, talks and panels
- 100+
- Degrees
- LL.M., LL.B.
- Based in
- Dubai, UAE
- Book
- A Practical Guide to Fashion Law
Tell me about the room.
Send the date, the audience, the format and the topic you have in mind. I reply to every enquiry myself.